当前国际酒类市场,大致可分为三大类:首先是啤酒,其次是葡萄酒为代表的果酒类,再是蒸馏酒即烈性酒市场。从产销情况看,啤酒市场已趋于饱和,上升空间有限;葡萄酒市场产能过剩,烈性酒市场则相对平稳发展,拥有稳定的消费人群。国内酒类市场上,基本上是白酒一统天下,且列入奢侈消费品,产销量很小,啤酒、葡萄酒、黄酒只占很小份额。随着国民经济的发展,市场格局便不断被打破、调整。从目前国内外酒类市场分析可以看出,传统酒类市场无论是白酒、啤 The current international wine market can be broadly divided into three categories: first, beer, wine, followed by wine, represented by wine, and then spirits that is the liquor market. From the production and marketing situation, the beer market has become saturated, limited room for growth; excess capacity in the wine market, the relatively healthy development of the liquor market, with a stable consumer base. Domestic liquor market, basically white liquor dominated the world, and included in luxury consumer goods, production and sales is very small, beer, wine, rice wine only a small share. With the development of the national economy, the market structure will continue to be broken and adjusted. From the current domestic and international wine market analysis shows that the traditional liquor market, whether it is liquor, beer