论文部分内容阅读
女装品牌的产品同质化现象已成为现今中国女装产业发展的突出问题,产品同质化必然带来产业内的恶性竞争,消耗中高端女装品牌的产品价值,将女装产业的发展引向错误的方向。本文通过具体的设计案例分析了在造型设计上提高局部造型和轮廓造型难度来提高被模仿的难度,从而提高品牌风格的辨识度,达到弱化被同质化风险的方法。在实现提升产品开发能力的同时,科学规划产品的上市节奏,从不同时间段分散新产品的上市比例,延长顾客消费时间段,也压缩了新产品被同质化的时间,从而在运营模式上降低被同质化的风险。
Homogenization of the women’s brands has become a prominent issue in the development of the Chinese women’s clothing industry today. Homogenization of products will inevitably lead to vicious competition in the industry, which consumes the product value of high-end women’s brands and leads the development of the women’s wear industry to the wrong direction. In this paper, we analyze the difficulty of improving the modeling of the local shape and outline modeling to enhance the difficulty of being imitated through the design case, so as to improve the brand style identification and reduce the risk of being homogeneity. While realizing the ability to enhance product development, it is necessary to scientifically plan the market rhythm of products, disperse the proportion of new products to be listed from different time segments, and extend customer spending periods, and also reduce the time for new products being homogenized, Reduce the risk of being homogenized.