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随着低碳环保的理念日益深入人心,公共自行车作为一种绿色可持续的出行方式逐渐被推上了研究议程。公共自行车系统是无锡市政府倡导的便民措施之一,旨在延伸公交服务,缓解城市交通压力,减少环境污染。无锡市滨湖区公共自行车系统自去年实施以来,已取得了显著成就,但由于经验不足还存在经营、设施、服务、营销等方面的问题。为了解决无锡公共自行车在经营及推行中出现的问题,本文结合实际情况及规划方向,通过总结国内外经验,提出了合理经营是关键,配套设施是基础,优质服务是核心,多种营销方式组合是辅助的解决办法,用以完善无锡市公共自行车交通系统,达到真正服务无锡市民的目的。
With the concept of low carbon and environmental protection gaining popularity, the public bike has gradually been put on the research agenda as a green and sustainable mode of travel. The public bike system is one of the convenient measures advocated by the Wuxi municipal government to extend bus services, relieve urban traffic pressure and reduce environmental pollution. The Wuxi Binhu District Public Bicycle System has made remarkable achievements since its implementation last year. However, due to its lack of experience, there are still problems in operation, facilities, services and marketing. In order to solve the problems of Wuxi public bicycle in its operation and implementation, this paper, based on the actual situation and planning direction, summarizes the experience at home and abroad, puts forward that reasonable management is the key, supporting facilities are the foundation, high quality service is the core and a combination of various marketing modes Is an auxiliary solution to improve the Wuxi public bicycle transport system, to truly serve the purpose of Wuxi citizens.