每到年底,各种媒体针对广告客户的推广营销活动做的是如火如荼。一个目的,就是要向更多的广告主传达更多更准确的媒体战略重点、政策和价格等以期获得更多的媒体创收。随着媒体竞争的加剧和广告客户要求的趋高,媒体与广告客户保持高效的沟通,无疑显得格外重要。尤其是优秀的媒体,更应该强化沟通意识,创新沟通方式,提高沟通水平,从长远的战略层面创新沟通渠道,从而实现媒体和广告客户的共赢。 At the end of each year, various media campaigns for advertisers to do is in full swing. One purpose is to convey more and more accurate media strategy priorities, policies and prices to more advertisers in order to gain more media revenue. As media competition intensifies and advertisers demand higher, media and advertisers to maintain efficient communication, no doubt is particularly important. In particular, excellent media should strengthen their awareness of communication, innovate new modes of communication, raise their level of communication and innovate their communication channels in the long-term strategic level so as to achieve win-win situations for media and advertisers.