论声屏宣传的宏观调控安徽社会科学院王传寿由于市场经济具有竞争性和开放性，因而宏观调控显得十分重要。声屏宣传管理也要有相应的变化，不能再沿用过去那一套办法。宏观调控不失为明智的选择。对声屏宣传实行宏观调控，是广播电视自身发展规律的需要。首先是适应广播电... On the macro-control of the sound screen propaganda Anhui Academy of Social Sciences Wang Chuan Shou Because of the market economy is competitive and open, so macro-control is very important. Sound screen advertising management should also have the corresponding changes can not be used in the past that set of measures. Macro-control is a wise choice. The implementation of macro-control of sound screen propaganda is the need of the law of radio and television’s own development. The first is to adapt to radio ...