《网络营销》是高职高专电子商务专业的主要课程之一,本文通过目前社会上企业对网络营销人员的岗位需求进行描述,进而企业网络营销岗位能力进行分析。针对网络营销人员的岗位能力反思当前高职院校《网络营销》课程改革,为相关的高职院校开发和改革《网络营销》课程提供有益的参考与借鉴。 “Network Marketing” is one of the major courses of e-commerce major in higher vocational colleges. In this paper, we describe the post requirements of online marketers in the current society, and then analyze the capabilities of enterprise network marketing posts. In view of the post ability of online marketers, this paper reflects on the reform of “internet marketing” curriculums in higher vocational colleges and provides useful references for the related higher vocational colleges to develop and reform “internet marketing” curriculums.