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确保培训内容的需求导向1、培训需求分析一是从总体上分析企业在不同阶段的培训重点，即对企业的发展战略、近期计划以及特定活动等综合情况进行分析，以明确培训需求。比如，如果企业制订了高速扩张的中长期发展战略，其培训规划就应该定位于不断培养高素质的综合型人才。如果企业打算在短期内大幅度提高销量，那么近期培训对象就应该以广告，市场及销售人员为主。另外，为提高并保持长期竞争能力，企业也会定期或不定期举行一些特定活动。如企业文化建设、质量体系认证、信用体系认证等，为此，培训的阶段性重点也应相应做出调整。
Ensuring the demand orientation of training contents 1. Training demand analysis Firstly, it analyzes the key points of training of enterprises in different stages, that is, analyzes the overall development strategy, recent plans and specific activities of the enterprises so as to clarify the training needs. For example, if an enterprise has formulated a medium- and long-term development strategy of high-speed expansion, its training plan should be aimed at constantly cultivating high-quality and comprehensive talents. If the company intends to significantly increase sales in the short term, then the recent target audience should be advertising, marketing and sales staff. In addition, to enhance and maintain long-term competitiveness, the company also held some regular or irregular activities. Such as the building of enterprise culture, quality system certification, credit system certification, etc. For this reason, the training priorities should be adjusted accordingly.