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四川省是我国的旅游大省,其省内的旅游景区主要是以道教文化为中心,其中以乐山大佛、峨眉山、青城山为首的道教文化旅游胜地是最具有代表性。因此,本文中主要针对以上三个地区为主要研究地区,研究四川省旅游纪念品的设。从道教文化入手,总结当前四川省旅游纪念品中存在的优势与劣势,配合消费者心理需求进一步分析未来四川省旅游纪念品的设计研究方向,以促进四川旅游经济的发展。
Sichuan Province is a big tourism province in our country. Its tourist attractions in the province are mainly centered on Taoist culture. Among them, Taoist cultural tourist resorts such as Leshan Giant Buddha, Emei Mountain and Qingcheng Mountain are the most representative. Therefore, this article mainly aimed at the above three regions as the main research area to study the design of tourist souvenirs in Sichuan Province. Starting with the Taoist culture, this paper summarizes the advantages and disadvantages of present tourist souvenirs in Sichuan province and further analyzes the design and research directions for future tourist souvenirs in Sichuan with the psychological needs of consumers in order to promote the development of tourism economy in Sichuan.