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对外宣传是时代发展的需要。一个地区、一个城市要采取一切积极的举措把本地的生产出的优秀的文艺作品、新闻产品宣传出去,提升文化软实力,为文化大繁荣大发展做出积极贡献。对外宣传是提升城市形象的需要,是扩大知名度和影响力的一个重要的途径和手段。对外宣传有广义和狭义之分。就地方台而言,对外宣传应当遵循新闻化、人性化的原则。
Outreach is the need of the development of the times. In a region and a city, all active measures should be taken to promote excellent local literature and art works and news products to enhance their cultural soft power and make positive contributions to the great development of culture. Foreign propaganda is the need to enhance the image of the city and is an important way and means of expanding publicity and influence. External publicity has a broad and narrow sense. In the case of local stations, foreign propaganda should follow the principle of being informatized and humane.