互联网诞生以来,各种应用层出不穷,从电子邮件、门户,到搜索引擎、电子商务、APP……互联网看上去越来越复杂。但对于营销来说,互联网应用越是千变万化,越要厘清根本,做到以人为核心。互联网之变近几年,中国互联网两大变化方向趋于明朗:一是信息生产传播模式的社会化,二是信息应用终端的移动化。目前,有线互联网入口已从门户向社会化平台转化,网站原来的“文本结构”也向“人本结构”转变,即:从内容为主 Since the birth of the Internet, a variety of applications are emerging, from e-mail, portals, to search engines, e-commerce, APPs ... the Internet looks more and more complex. But for marketing, the more varied the Internet application, the more we must clarify the fundamental, to be human-centered. In recent years, two major changes in the Internet in China tend to be clear: First, the socialization of the mode of production of information production; second, the terminalization of information applications. At present, the entrance of cable Internet has been transformed from the portal to the social platform. The original “text structure” of the website has also been changed to “people-oriented structure”, namely: from the content-based