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四十二年前,成立于香港的英德公司就把企业定位于儿童智力游戏教育玩具这一具有前瞻性的领域,这一看似抽象、狭窄、毫无大作为的领域在欧美工业化时期并未引起业界广泛关注。但她却引发了“英德”两代人的创业梦想和激情。当时的西欧国家已开始形成幼儿教育一系列科学的理论和实践体系,教育学家们普遍呼吁社会和家长要充分重视幼儿的学前游戏教育和智力开发,让孩子们在“哇哇坠地和双脚立地”时能有引发其独立思维和支配自己部分行为的环境和条件。基于这一伟大的理念,英德人创造性地开始了儿童游戏教育玩具的实践,并从理念和实践的高度将“从游戏中学习,在快乐中成长”确定为英德玩具独特的儿童教育理念,并一直坚持四十多年不断发扬光大。
Forty-two years ago, Yingde, a Hong Kong-based company, positioned itself on the forward-looking field of children’s educational toys for intellectual games. This seemingly abstract, narrow and no-large field has played an important role in the industrialization of Europe and the United States Did not cause widespread concern in the industry. However, she triggered the entrepreneurial dream and passion of “Yingde” two generations. At that time, Western European countries started to form a series of scientific theories and practices for early childhood education. Educators generally called for the community and parents to give full attention to the preschool education and intellectual development of young children, “Can have circumstances and conditions that trigger its own independent thinking and dominate one’s own part. Based on this great concept, Yingde people creatively started the practice of children’s game educational toys and determined ”learning from games and growing up in happiness" from the perspective of philosophy and practice as the unique concept of children’s education of Anglo-German toys , And has always insisted that more than 40 years continue to flourish.