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Abstract： this paper studies the origin， art form and artistic style of rococo costume in the 18th century.
Key words： the 18th century rococo costume art.
The formation of rococo art was set in 18th-century France， France has strong palace culture in this period， due to the mercantilist economic policy， the economy developed， the forces of capitalism gradually strengthened and prevalence of salon culture promote the formation of rococo art style.
1.Analysis of French social reasons behind the popularity of rococo style clothing.
（1）the advocation and extravagant social atmosphere of the ruling class.
Louis xiv helped to foster the classical trend， making France the center of European art and culture， which promoted the popularity of rococo style women's wear.Louis xv， however， advocated a style of life that was beautiful， polite， and competitive.
（2）the high level of development of science and technology and the protection of policy.
Louis xiv actively pursued the mercantilist policy， actively developing the national textile industry and decoration industry， and striving to create his own national brand.During the period of Louis xv， the development of the bourgeoisie in Western Europe was rapid， and the social science had undergone tremendous changes， and the textile technology directly related to the clothing technology was continuously innovated.
（3）influence of foreign cultures during the same period.
During the period of Louis xv， many articles in France were designed to imitate the style of Chinese traditional arts and crafts. Chinese embroidery had a great influence on the later rococo art.
2.18th-century French rococo costume.
The style of women's clothing in rococo period is characterized by exaggerated appearance， gorgeous decoration， elaborate process， luxurious fabric， soft color and exotic taste.
The corset will torso above the waist beam wrapped into a cone， richly ornamented bellyband strengthened inverted triangular outline.This kind of visual image is like the dome of the dome the whole modelling is rococo period people the exaggerated modelling that the people chase each other. Lace， flower， bowknot， ribbon， lotus leaf edge， pleating， fan and so on are the most important decorative elements of rococo women's clothing， mainly used for neckline， cuff， skirt， hem and so on.
The rococo dress is always decorated with a large number of embroidery patterns， or flowers or artificial flowers.At the cuff， the fabric is made of embroidered cotton cloth or lace， and is decorated with a pleated technique. Rococo is made from many expensive fabrics， and rococo styles are made of lightweight fabrics such as silk and fine cotton， as well as colored， metallic fabrics. Rococo dress color is the color beauty of nature， nude， cream， champagne， pink， pink green colour fundamental key， such as using the meantime， manifests the dress to the theme of the feminine， emphasized the harmony of man and nature at the same time， make the rococo dress show a light and pleasant tone.Many of the ornate and delicate robes in rococo style were woven from silk and silk from eastern China.At that time， Chinese silk was not only used to make clothes， but even shoes were embroidered with Chinese embroidered silk.
3.An 18th-century study of the French rococo style of dress.
（1）emotion in rococo costume art.
Rococo eliminated the hustle and bustle of classicism and Baroque art，full of bold and fresh natural sense and vitality， reflects people's longing for nature and the life of the living. As the French moved from a tense war environment to a relaxed and happy time.Therefore， it is widely believed that rococo style reflects more feminine colors. And the French court was disgusted with war， and longed for freedom， peace and warmth.
（2）multiculturalism in rococo costume art.
With the increasingly close communication between Chinese and western cultures， Chinese elements have become an important decoration in the art and culture of rococo.Decorating multi-purpose nature of plant and animal patterns in the qing dynasty in order to streamline pattern， which has a rococo art style and the representation of feminine and dainty corresponds to， make it become more contracted wen wan， have a more elegant style.
Key words： the 18th century rococo costume art.
The formation of rococo art was set in 18th-century France， France has strong palace culture in this period， due to the mercantilist economic policy， the economy developed， the forces of capitalism gradually strengthened and prevalence of salon culture promote the formation of rococo art style.
1.Analysis of French social reasons behind the popularity of rococo style clothing.
（1）the advocation and extravagant social atmosphere of the ruling class.
Louis xiv helped to foster the classical trend， making France the center of European art and culture， which promoted the popularity of rococo style women's wear.Louis xv， however， advocated a style of life that was beautiful， polite， and competitive.
（2）the high level of development of science and technology and the protection of policy.
Louis xiv actively pursued the mercantilist policy， actively developing the national textile industry and decoration industry， and striving to create his own national brand.During the period of Louis xv， the development of the bourgeoisie in Western Europe was rapid， and the social science had undergone tremendous changes， and the textile technology directly related to the clothing technology was continuously innovated.
（3）influence of foreign cultures during the same period.
During the period of Louis xv， many articles in France were designed to imitate the style of Chinese traditional arts and crafts. Chinese embroidery had a great influence on the later rococo art.
2.18th-century French rococo costume.
The style of women's clothing in rococo period is characterized by exaggerated appearance， gorgeous decoration， elaborate process， luxurious fabric， soft color and exotic taste.
The corset will torso above the waist beam wrapped into a cone， richly ornamented bellyband strengthened inverted triangular outline.This kind of visual image is like the dome of the dome the whole modelling is rococo period people the exaggerated modelling that the people chase each other. Lace， flower， bowknot， ribbon， lotus leaf edge， pleating， fan and so on are the most important decorative elements of rococo women's clothing， mainly used for neckline， cuff， skirt， hem and so on.
The rococo dress is always decorated with a large number of embroidery patterns， or flowers or artificial flowers.At the cuff， the fabric is made of embroidered cotton cloth or lace， and is decorated with a pleated technique. Rococo is made from many expensive fabrics， and rococo styles are made of lightweight fabrics such as silk and fine cotton， as well as colored， metallic fabrics. Rococo dress color is the color beauty of nature， nude， cream， champagne， pink， pink green colour fundamental key， such as using the meantime， manifests the dress to the theme of the feminine， emphasized the harmony of man and nature at the same time， make the rococo dress show a light and pleasant tone.Many of the ornate and delicate robes in rococo style were woven from silk and silk from eastern China.At that time， Chinese silk was not only used to make clothes， but even shoes were embroidered with Chinese embroidered silk.
3.An 18th-century study of the French rococo style of dress.
（1）emotion in rococo costume art.
Rococo eliminated the hustle and bustle of classicism and Baroque art，full of bold and fresh natural sense and vitality， reflects people's longing for nature and the life of the living. As the French moved from a tense war environment to a relaxed and happy time.Therefore， it is widely believed that rococo style reflects more feminine colors. And the French court was disgusted with war， and longed for freedom， peace and warmth.
（2）multiculturalism in rococo costume art.
With the increasingly close communication between Chinese and western cultures， Chinese elements have become an important decoration in the art and culture of rococo.Decorating multi-purpose nature of plant and animal patterns in the qing dynasty in order to streamline pattern， which has a rococo art style and the representation of feminine and dainty corresponds to， make it become more contracted wen wan， have a more elegant style.