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随着以信息技术为代表的高新技术的发展,新媒体应运而生。作为一种相对于报纸、杂志、广播、电视等传统媒体而言的新兴媒体,新媒体在体育新闻传播中展现出了无可比拟的优势,在体育新闻传播中得到了广泛的应用,促进了体育新闻传播的变革。新媒体概念及内涵新媒体是在数字技术、网络技术、移动技术等新的技术支撑体系下出现的媒体形态,其概念是相对于传统的报纸、杂志、广播、电视等媒体而言的,具体包括数字报纸杂志、数字广播、手机短信、博客、播客、微博、电子邮件、论坛等,能同时
With the development of high technology represented by information technology, new media has emerged. As a new media relative to the traditional media such as newspapers, magazines, radio and television, the new media shows unparalleled advantages in the sports news dissemination, has been widely used in the sports news dissemination and promoted Transformation of Sports News Communication. Concept and Connotation of New Media New media is a media form that emerges under new technical support systems such as digital technology, network technology and mobile technology. Its concept is relative to traditional newspapers, magazines, radio and television media, Including digital newspapers and magazines, digital radio, SMS, blogs, podcasts, microblogging, e-mail, forums, etc., at the same time