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体育作为超越国界的共同语言,是人类宝贵的共同财富。随着北京奥运会的临近,面对这么好的一个体育传播平台,作为2008年北京奥运会赞助商的燕京啤酒集团,将如何利用这百年不遇的商机去进行自己的体育营销、去发布自己的体育广告?燕京人又需要怎样的体育广告?他们又是如何看待体育广告对企业的影响的?记者带着这些疑问采访了燕京啤酒集团副总经理毕贵索先生。
As a common language beyond national boundaries, sports are the precious common wealth of mankind. With the Beijing Olympics approaching, in the face of such a good platform for sports communication, Yanjing Beer Group, the sponsor of the 2008 Beijing Olympic Games, will make use of this once-in-a-lifetime business opportunity to conduct its own sports marketing and release its own sports advertisements ? Yanjing who also need what kind of sports ads? How they treat sports advertising on the impact of the enterprise? Reporters with these questions interviewed Yanjing Beer Group Vice President Mr. Bi Guisuo.