有时,按照常理,“循规蹈矩”地搞营销,往往成效甚微,甚至蚀了老本。倘若打破常规,逆向思维, 独辟蹊径,想人之所未想,为人之所未为,很可能会出奇制胜,赢个盆满钵盈。亏本经营。香港有一家花旗参店,推出了“一元超值销售”法,他们把原定价100元左右的每包参类商品,分拆装成小包出售,每包一元。每 Sometimes, according to common sense, “follow the rules” to engage in marketing, often with little success, or even eroded. If we break the routine, reverse thinking, inventive, think unimaginable, unattended, it is possible surprisingly winning, winning a pot full profit. Loss management. Hong Kong has a ginseng shop, launched the “one dollar value sales” law, they put the original price of 100 yuan per pack of ginseng products, split into small packets for sale, each pack of a dollar. each