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所谓会展经济,就是通过举办各种形式的会议和展览、展销,能够带来直接或间接经济效益和社会效益的一种经济现象和经济行为。会展经济是市场经济发展到一定阶段的产物。国际上有许多以展览著称的城市。以德国为例,象汉诺威、杜塞尔多夫、莱比锡、慕尼黑等均是世界知名的会展之都,展览在为这些城市带来可观经济效益的同时,也大大提高了它们在国际上的知名度。
The so-called exhibition economy is through the organization of various forms of meetings and exhibitions, exhibitions, can bring direct or indirect economic and social benefits of an economic phenomenon and economic behavior. Exhibition economy is the product of the market economy to a certain stage. There are many international famous exhibition cities. In Germany, for example, Hanover, Düsseldorf, Leipzig and Munich are among the most famous convention and exhibition capitals in the world. As the exhibitions bring considerable economic benefits to these cities, they have also greatly enhanced their international visibility .