随着全球化进程的加速,国际传播的较量也向纵深发展,不时传出一些国家对外电视频道、广播频率开播或筹备播出的消息。从发达国家到发展中国家,都在致力于通过对外传播扩大自身的国际影响力。国际传播的争夺实际上是话语权的争夺,站在哪一方的立场上去报道新闻,用谁的观点来影响受众,是国际传播争论的焦点。如今,对外传播引起了世界各国的高度重视,国际传播格局被英美主要媒体垄断的局面正在发生变化。初步形成对外大传播的格局近年来我国广电媒体对外传播实力得到了较大程度的增强,技术上不输于国际领先媒体,与世界广播电视业实现了同步发展;对外报道队伍正在建立、充 With the acceleration of the globalization process, the contest of international communications has also developed in depth. From time to time, some countries have reported the news on the channels of foreign television stations, radio frequency broadcasts or preparations for broadcasting. From developed countries to developing countries, they are all committed to expanding their international influence through external communication. The fight for international communication is actually a contention for the right to speak. It is the focus of international dissemination debate that the news on which side to stand on and the audience on whom to act are affected. Nowadays, the spread of foreign communications has drawn great attention from all countries in the world and the situation in which the international media structure is monopolized by the major media in the United States and Britain is changing. In the recent years, the broadcasting media of our country has been greatly enhanced in its external communication strength. It is technically not lost in the leading international media and has achieved simultaneous development with the world’s radio and television industry. The external reporting team is being set up.