一、开展贷款营销的前提1.培养建立一支敬业爱岗 ,熟悉基层 ,具备良好公关、协调、策划能力的信贷队伍。2 .开展贷款营销策略要认真执行信贷管理政策 ,遵循国家产业政策和市场规律。在确定目标市场、目标客户时 ,要结合国家的宏观政策和当地的自然资源、劳动力结构、风俗习惯及 First, to carry out the premise of loan marketing 1. Training to establish a dedication loving, familiar with the grass-roots level, with good public relations, coordination and planning capabilities of the credit team. To carry out the loan marketing strategy, we must conscientiously implement the credit management policy and follow the national industrial policies and market rules. In determining the target market, target customers, we must combine the country’s macroeconomic policies and local natural resources, labor structure, customs and habits and