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电视新闻是人们获取信息的重要途径,电视是声、画的艺术,电视新闻传播符号是电视新闻传播价值得以实现的重要手段之一。电视新闻传播中对传播符号系统的构建直接影响到电视新闻传播效果。本文从信息传播的符号观出发,深入分析了关于电视新闻传播由语言符号和非语言符号两大系统构成的基础观点,再以凤凰卫视中文台《时事直通车》栏目为案例进行分析,采用对比法、对照法、文献研究法、经验总结法、系统科学法,比较全面地分析电视新闻新闻传播的符号构建,为今后电视新闻符号构建提出可取经验。
Television news is an important way for people to obtain information. Television is the art of sound and painting. The symbol of television news communication is one of the important means of realizing the value of television news transmission. The construction of communication symbol system in television news transmission has a direct impact on the effectiveness of television news transmission. Based on the symbolic view of information dissemination, this article deeply analyzes the basic viewpoint that the television news communication consists of two systems: linguistic sign and non-linguistic sign, and then analyzes the case of “current affairs through train” Method, comparative method, literature research method, experience summaries method, system science method, and more comprehensively analyze the symbolic construction of news and communication of television news and make desirable experience for the construction of television news symbol in the future.