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今年的全局营销工作总结表彰会,是在上海医药行业实现了第一轮“三年大变样”和第二轮“三年大变样”的起步之年召开的。前三年我们取得了较快的发展,从1991年产值34.75亿元开始,1992年增长15.8％,1993年增长20.2％,1994年增长18.5％;三年平均的增长速度达18％。实践证明,切实抓好营销工作是企业兴衰存亡的关键,在搞活企业、加快发展中具有举足轻重的地位。
This year’s overall marketing work summary and recognition meeting was held in the year when the Shanghai pharmaceutical industry achieved the first round of “three-year major change” and the second round of “three-year major change”. In the first three years, we achieved rapid development, starting with a production value of 3.475 billion yuan in 1991, an increase of 15.8% in 1992, an increase of 20.2% in 1993, an increase of 18.5% in 1994, and an average growth rate of 18% in three years. Practice has proved that effectively doing a good job of marketing is the key to the survival of an enterprise. It plays a decisive role in invigorating the enterprise and accelerating its development.