不要因为一份工作、专业甚至职业而安定下来,一定要寻求内心的冲动。提到耐克,你能想到什么?乔丹、气垫鞋、Just do it(耐克经典广告语)?这些都是令耐克成为一家年销售额300多亿美元的体育用品公司的关键产品或营销手段。然而,却很少有人知道,作为美国主流文化重要符号的耐克在初创期经历过多少次生死抉择。 Do not settle for a job, profession, or even occupation, and must seek inner impulses. What can you think of when it comes to Nike, Jordan, air cushioned shoes, Just Do It? These are the key products or marketing tactics that make Nike a sporting goods company with annual sales of more than $ 30 billion. However, few people know how many life-and-death choices Nike had at its inception as an important symbol of mainstream American culture.