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医疗市场的激烈竞争要求医院发展要以品牌为先,文化为魂,医院文化是医院品牌的内在表现,医院文化建设是塑造医院品牌所需要的思维模式和价值观念,在医院的发展中,“以人为本”优质服务是医院生存和发展的生命线,服务品牌是创建医院文化建设的主要内容,笔者认为:医院文化建设对医院品牌塑造起着至关重要的作用,用医院文化的强大来凝聚力量塑造医院良好品牌,从而能赢得竞争,赢得发展。
The fierce competition in the medical market requires that the development of the hospital should take the brand as the first priority and the culture as the soul. The hospital culture is the inner manifestation of the hospital brand. The hospital culture construction is the thinking mode and values needed to shape the hospital brand. In the development of the hospital, “People-oriented” quality service is the lifeline of the survival and development of the hospital, service brand is to create the main content of the hospital culture, the author believes that the building of the hospital culture plays a vital role in the hospital brand building, with the strong hospital culture to cohesion Strength builds a good hospital brand, which can win the competition and win development.