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随着经济的发展和人民生活的提高,人类与自然的关系也发生了较大的变化,一方面自然资源开始紧缺,另一方面环境污染也越来越严重,人们开始逐渐对健康和环保提高了要求,由此形成了以市场为导向的绿色营销理念,而市场营销教育也应当紧贴市场需求,培养绿色销售理念的人才。据此,文章通过对市场营销教学模式的分析,找出了当前高校在市场营销教学模式方面存在的问题,依据绿色营销理念的特征,制定了市场导向型绿色营销理念培养教学模式和策略。
With the economic development and people’s living improvement, the relationship between mankind and nature has also undergone great changes. On the one hand, the natural resources are in short supply. On the other hand, the environmental pollution is getting worse and worse. People are beginning to gradually improve their health and environmental protection The requirements, thus forming a market-oriented green marketing idea, and marketing education should also be close to market demand, cultivate the concept of green sales personnel. Based on the analysis of the teaching mode of marketing, the article finds out the existing problems in the marketing teaching mode of colleges and universities. Based on the characteristics of the green marketing idea, the article formulates the market-oriented green marketing idea and cultivates the teaching mode and strategy.