论文部分内容阅读
玉溪卷烟厂始建于1956年,1991年晋升为国家一级企业,1995年9月改制为玉溪红塔烟草(集团)有限责任公司。红塔集团拥有国际一流的技术装备和优质的原料基地,主要产品均为全国名优产品,“红塔山”被评定为中国驰名商标,品牌价值高达386亿元,荣庸“中国第一品牌”称号。集团公司坚持一业为主,多种经营的战略,先后投资化工、能源、交通、建材、金融、保险、汽车等十几个行业56个项目。现在玉溪红塔集团已发展成为烟草行业国内最大、亚洲第一的现代化大型企业集团。1998年,在东南亚金融危机冲击和国内市场疲软
Yuxi Cigarette Factory was founded in 1956, was promoted to a state-level enterprise in 1991, and restructured into Yuxi Hongta Tobacco (Group) Co., Ltd. in September 1995. Hongta Group has world-class technical equipment and high-quality raw materials base, the main products are the national famous products, “Hongtashan” was named a well-known trademarks in China, the brand value of up to 38.6 billion yuan, Rong Yong “China’s first brand ”title. Group companies adhere to a business-based, diversified business strategy, has invested in chemical, energy, transportation, building materials, finance, insurance, automotive and other industries a dozen 56 projects. Now Yuxi Hongta Group has developed into the tobacco industry’s largest and largest modern enterprise group in Asia. In 1998, the financial crisis in Southeast Asia and the weak domestic market