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企业文化是企业在经营中创造和长期形成的精神财富,具有统一意志和凝聚力量的作用。我国大多数企业尤其是非公企业由于认识不足,存在着企业文化与企业形象混为一谈、企业文化与发展战略不匹配、企业文化建设工作缺乏创新等问题。为此,应提高认识,大力塑造企业文化,积极促进企业文化建设,以企业文化助推非公企业发展。
Corporate culture is the spiritual wealth created and long-term formed by enterprises in their operations, which has the role of unifying their willpower and unifying their strength. Due to lack of understanding, most Chinese enterprises, especially non-public enterprises, are confused with corporate culture and corporate image, the mismatch between corporate culture and development strategy and the lack of innovation in corporate culture construction. To this end, we should raise our awareness, vigorously mold the corporate culture, actively promote the corporate culture and promote the development of non-corporate enterprises with corporate culture.