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旅游联盟越来越受到业界和理论界关注,已经成为旅游发展热门话题和研究热点之一。根据国内外相关文献资料梳理与回顾,详细研究了国内外研究者对旅游联盟动机、伙伴选择、联盟稳定性、绩效和主要旅游联盟领域等内容,阐述了目前我国旅游联盟理论有待加深、研究内容尚待深入和研究方法单一化等问题;提出了以特定区域旅游行业为研究对象,对其联盟进行深入分析,构建旅游行业联盟理论模型和进行实证研究,探索旅游联盟基本规律,以期为特定区域和我国区域旅游提供有益建议,促进我国旅游业可持续发展。
Tourism Union has drawn more and more attention from industry and theorists, and has become one of the hot topics in tourism development and research. According to domestic and foreign literature review and review, the contents of domestic and foreign researchers’attention to tourism alliance, partner selection, alliance stability, performance and major tourism alliance are studied in detail. At the present, the theory of tourism alliance needs further deepening, Yet to be further discussed and the research methods are simple and so on; proposed to take the tourism industry in a particular region as the research object, to conduct an in-depth analysis of its alliance, to build a theoretical model of tourism industry alliance and empirical research, to explore the basic rules of tourism alliance, And China’s regional tourism to provide useful suggestions to promote the sustainable development of China’s tourism industry.