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作为现代旅游的热点之一,文学作品作为文化的重要承载体能够有效地激发游客群体的旅游欲望。但是,当前学术上有关基于文学作品促进旅游产业营销与发展的研究并不多,文学作品的价值还未充分体现和发挥出来,但是应注意的是,很多人还未意识到文学作品对于旅游产业发展的促进作用。因此,必须加大力度推动旅游产业开发,以文学作品为依托推动旅游新气象,以满足大家精神需求的同时,提高其文学造诣,促进旅游产业的发展。
As one of the hot spots of modern tourism, literary works as an important carrier of culture can effectively stimulate the tourists’ desire to travel. However, there are not many academic researches on how to promote the marketing and development of tourism industry based on literary works at present, and the value of literary works has not yet been fully demonstrated and brought into play. However, it should be noted that many people are still not aware of literary works for the tourism industry The promotion of development. Therefore, we must increase efforts to promote the development of tourism industry, literary works to promote a new atmosphere of tourism to meet the spiritual needs of everyone at the same time, improve their literary attainments, and promote the development of tourism industry.