从中央与地方两层面对中国1966年所开展的焦裕禄宣传学习活动进行考察,可以为、我们认识这段历史提供一幅整体映像。1966年的焦裕禄宣传学习,其行为的发生是个体意愿期待与政府意志表达相融合的结果;活动的推进是中央号召、地方行动和民众实践的有机统一;方式的选择是包括主流与非主流在内的多媒介综合运用;效果的显现则是焦裕禄事迹真切性与多种宣传方式有效性的共同累积。以上四方面的互动与叠加,构成了焦裕禄宣传学习的历史情境。 An examination of Jiao’s publicity and learning activities conducted by China in 1966 from both the central and local levels can provide an overall picture of our understanding of this history. In 1966, Jiao Yulu advocated learning and his behavior was the result of the integration of individual wishes and government will expression. The promotion of activities was the organic unity of central government, local action and popular practice. The choice of modes included mainstream and non-mainstream The comprehensive use of multi-media; the effect of the show is Jiao Lu deeds and the effectiveness of a variety of publicity common accumulation. The above four aspects of interaction and overlay, constitute the history of Jiao Yulu propaganda and learning situations.