企业的文化建设是指在一个企业中建立的每个员工所信奉的价值观、想法及行为模式。市场竞争既是资源的竞争，更是人才的竞争。企业文化建设的核心是人，因此，企业文化的竞争才是当今社会竞争的根本。一个企业成功的文化建设可以产生最佳的经营环境，塑造富有个性的企业形象， Corporate culture refers to the values, ideas and behavior patterns that every employee established in an enterprise believes. Market competition is not only the competition of resources, but also the competition of talents. The core of corporate culture is people, therefore, the competition of corporate culture is the root of today's social competition. A successful business culture building can produce the best business environment, create a personalized corporate image,