在当前传媒产业仍处于“跑马圈地”时代的今天,传媒集团纷纷进行投资和扩张,以扩充自己的版图和建立自己的王国。由于我国传媒业长期自我封闭、自我积累比较少,现有的资金能力和外部市场空间不匹配。在这种情况下,传媒集团纷纷采取各种方式进行融资,上市已经成为一种最受传媒集团青睐的融资方式。 At a time when the media industry is still in a “staking” era, media groups have invested and expanded one after another to expand their own territory and establish their own kingdom. Due to the long-term self-enclosed media industry in our country, self-accumulation is relatively small, and the existing financial capacity does not match the external market space. In this case, the media group have taken various ways to finance, the market has become one of the most popular media groups favor financing.