论文部分内容阅读
众所周知,近几年来房地产行业已逐渐成为推动我国经济发展的强劲动力,以经济强势产业的姿态影响着人们生活的方方面面。随着房地产市场的不断发展和成熟,开发商之间的竞争日趋白热化,作为重要的竞争手段之一,房地产广告诞生并迅速繁荣起来,各式各样的房地产广告已成为人们了解楼盘的最佳渠道,是人们生活中不可或缺的一部分。知名房地产策划人王志纲认为,房地产营销有三个阶段:第一阶段是卖产品,第二阶段是卖景观环境,第三阶段是卖文化卖品位。我国久远的历史给后世留下了丰富的物质财富和巨大的文化宝藏,也给房地
As we all know, in recent years, the real estate industry has gradually become a strong impetus to the economic development of our country and the attitude of economically powerful industries has affected all aspects of people’s lives. As the real estate market continues to develop and mature, the competition between developers is becoming more and more intense. As one of the important means of competition, the real estate advertisement is born and rapidly prospered, and various kinds of real estate advertisements have become the best for people to understand real estate Channels, is an integral part of people’s lives. Well-known real estate planner Wang Zhigang that real estate marketing has three stages: the first stage is to sell the product, the second stage is to sell the landscape environment, the third stage is selling culture to sell the product. The long history of our country has left a wealth of material wealth and great cultural treasures to future generations,