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三一自成立以来,一直非常重视自身品牌的建设与发展,通过打造优质的产品、提供“一生无忧”的服务、参与全球重点工程建设、完成重大跨国并购等一系列品牌工作和品牌事件,三一已经成为了中国工程机械行业响当当的名片。敢为人先的服务理念实际上,20世纪90年代,国外品牌占领着中国大部分工程机械市场,在这个竞争很不充分的市场中,中国的工程机械客户不仅对工程机械产品的选择度极小,更不能指望得到良好的售后服务。此时,三一凭着一腔“产业报国”的热血与勇气,率先站了出来。1996年,三一率先在行业中提出“终身免费服务”
Since its inception, Trinity has always attached great importance to the construction and development of its own brands. By building high-quality products, providing services of “life-long worry-free”, participating in the construction of key projects in the world and completing a series of brand work and brands such as major cross-border mergers and acquisitions Incident, Sany has become China’s construction machinery industry, ringing business card. In fact, in the 1990s, foreign brands dominated most of China’s construction machinery market. In this highly competitive market, China’s construction machinery customers not only have a very small selection of construction machinery products , But can not expect to get a good after-sales service. At this point, with a cavity “Trinity” passion and courage, took the lead stand out. In 1996, Trinity took the lead in the industry to propose “free service for life”