明朝初年,朝廷实行赋税征实和布马交易政策,为陕西商人大规模贩运江南标布和鄂豫土布创造了非常有利的经营条件。因此,从明初至民国的500多年时间里,整个南北棉布的流通领域都被陕西商人所垄断。在这个长期的布业经营过程中,陕商创造了许多值得借鉴的经营策略。其中,陕西大布商褚华创立的“驻中间,拴 In the early Ming Dynasty, the court imposed tax collection and the Buma trading policy, which created a very favorable operating condition for Shaanxi businessmen to mass-market Jiangnan standard cloth and Hubei Yu cloth. Therefore, from the early Ming Dynasty to the Republic of China for more than 500 years, the circulation of the whole North and South cotton fields were monopolized by Shaanxi merchants. In this long-term business process in the cloth industry, Shaanxi businessmen have created many business strategies worth learning from. Among them, the large cloth merchants Chuhua founded in Shaanxi "in the middle, tied