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2006年4月15-16日,由北京智捷天成公关咨询有限公司、北京大学、北京工商大学、触动传媒联合主办的第四届中国方法论坛在北京顺利举行。此次论坛的主题是“突破——中国市场的新价值与新出路”,梅高(中国)公司董事长高峻、科特勒咨询集团战略咨询事业部副总经理刘凯、大贺集团副总裁杨建良、北京大学新闻传播学院副院长陈刚、威汉传播集团董事长及行政总裁陈一枬、网易销售副总裁江志强等15位鹰扬人士,立足“突破”这一主题,与300多位来自全国各地的业界精英一起破解了中国企业战略、品牌、营销与传播谜局。本刊特精选其中精彩观点编辑成文以飨读者。
From April 15 to April 16, 2006, the 4th China Methodology Forum, jointly organized by Beijing Zhijie Tiancheng PR Consulting Co., Ltd., Peking University, Beijing Technology and Business University and Touch Media, was successfully held in Beijing. The theme of this forum is “Breakthrough - New Value and New Way for Chinese Market”, Gao Jun, Chairman of MGM (China), Liu Kai, Deputy General Manager of Strategic Consulting Business Unit of Kotler Consulting Group, Vice President of Dahe Group Yang Jianliang, vice president of School of Journalism and Communication of Peking University, Chen Gang, chairman and chief executive of Weh Han Communication Group, Chen Yihuan, and Nei Yi, vice president of sales Jiang Zhiqiang 15 Ying Yang, based on “breakthrough” on this theme, and more than 300 from Industry elites across the country cracked the Chinese business strategy, branding, marketing and communications puzzle. The magazine featured a selection of wonderful viewpoints written by readers.