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做好战略管理工作,对于提升建筑项目施工水平具有非常重要的作用。本文从项目发展战略和项目职能战略选择两个方面来进行了分析。其中,企业发展战略规划管理主要从近期战略方案、中期战略方案以及远期战略方案进行了探讨。而企业职能战略规划主要从市场营销战略、技术创新战略以及人才战略三个方面进行了探讨。最后得出,只有不断的有效规划企业发展战略以及提升职能战略水平才能更加有效的提升建筑企业的竞争力,才能让企业不断的良性发展。
Doing a good job of strategic management has a very important role in enhancing the construction level of a construction project. This article analyzes from the two aspects of project development strategy and project function strategy selection. Among them, the enterprise development strategic planning and management mainly from the recent strategic plan, medium-term strategic plan and long-term strategic plan were discussed. The strategic planning of corporate functions mainly from three aspects of marketing strategy, technological innovation strategy and talent strategy. Finally, it is concluded that only by continuously and effectively planning the enterprise development strategy and enhancing the functional strategy level can we effectively enhance the competitiveness of the construction enterprises so as to ensure the continuous healthy development of the enterprises.