都说广告费中只有一半是有效的。雾里看花,知道是哪一半的,即为“高手”,而高手不常有。广告作为特殊的商品,并非付费就可以得到相应的价值,其中的风险很大程度上在于它的不确定性。常规情况下,电视广告的成片不出来,效果只能靠设想,即便是投放后,也要受“置后效应”的影响而在一段时间内难见分晓。如同古人娶亲,仅凭“媒婆一张嘴”,怎知洞房之夜见到的是“天仙”还 Say that only half of the advertising costs are valid. Fog in the flowers, to know which half, that is, “master”, while the master does not often have. Advertising as a special product, not paid to get the corresponding value, the risk is largely due to its uncertainty. Under normal circumstances, TV commercials are not finished, the effect can only rely on the idea, even after the launch, but also by the “post-set effect” effect in a period of time difficult to see the outcome. As the ancients married, just “matchmaker one mouth”, how to see bridal chamber night to see is “angel” also