随着我国经济水平的不断发展,我国多媒体技术也得以不断完善和成熟。新媒体技术的应用和发展给传统信息传播形式带来了一定程度的冲击,同样带来了更加广阔的开拓空间,作为重要的信息传播形式,广播电视行业要想在新媒体语境下寻求发展出路,就必须要实现战略上的调整与转型。 With the constant development of our country’s economy, our country’s multimedia technology has also been continuously improved and matured. The application and development of new media technologies have brought a certain degree of impact on the traditional forms of information dissemination, and have also brought about a broader opening up space. As an important form of information dissemination, the radio and television industry needs to seek development in the context of new media The way out, we must achieve strategic adjustment and transformation.