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把商业集团市场营销置于公共关系视野之中来统摄。公共关系把商业集团市场营销从“术”的层次提升到了“战略思想”的高度,即用公共关系的思想、理念来统摄、观照市场营销,其核心就是要求企业组织在营销中要牢固树立“形象”观念,而不是单纯的“销售”观念。它必将使市场营销进入一个全新的境界,并拓展公共关系自身发展的空间与领域。
Put commercial group marketing in the perspective of public relations. Public relations promotes the marketing of commercial groups from the level of “technology” to the height of “strategic thinking”, that is to say, using the public relations thoughts and concepts to standardize and market the marketing, the core of which is to ask the enterprise organization to markete To firmly establish the “image ” concept, rather than pure “sales ” concept. It will surely bring marketing into a new realm and expand the space and field of its own development.