包装是现代商品生产和营销最重要的环节之一。包装的优劣直接关系到商品在市场流通中的价值。商品包装、装潢与商标一样,是企业文化的形象和积累,能够发挥识别商品的作用,既有智力成果的特点,又有财产价值的性质,符合知识产权客体 Packaging is one of the most important aspects of modern product production and marketing. The merits of the packaging is directly related to the value of the commodity in the market circulation. Like the packaging of goods, decoration is the image of corporate culture and accumulation, can play the role of identification of goods, both the characteristics of intellectual achievements, but also the nature of the value of property, in line with the object of intellectual property