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旅游地品牌形象是指具有品牌功能的旅游目的地形象,是对旅游目的地内旅游活动和旅游吸引物特征的美的设计和打造,是旅游地最具特色的旅游资源和旅游产品的凝练。旅游产品品牌定位是对旅游产品自身和所处环境进行分析的基础上,提炼出作为一个特定旅游目的地的主题形象的过程,是塑造品牌过程中的关键步骤和难点所在。一、贵州旅游产品的SWOT分析(一)优势分析(Strengths)贵州拥有保护完好的生态环境,各具特色的少数民族、民居、多姿多彩的民族风情,深厚的民族历史文化底蕴等,这些得天独厚旅游
The brand image of tourist destination refers to the image of tourist destination with brand function, which is the design and construction of the beauty of the tourism activities and tourist attractions within the tourist destination. It is also the most characteristic tourism resource and the conciseness of tourist products. Based on the analysis of the tourism product itself and the environment in which the tourism product is brand positioning, the process of extracting the theme image as a specific tourism destination is a key step and difficulty in shaping the brand. I. SWOT Analysis of Tourism Products in Guizhou (I) Strengths Guizhou has a well-preserved ecological environment, unique ethnic minorities, residential areas, colorful ethnic customs, profound historical and cultural heritage, etc., which are unique tourism