擅自使用知名商品特有的名称包装装潢行为,是指行为人违背《反不正当竞争法》的相关规定,未经权利人许可,将他人知名商品特有的商品名称、包装、装潢作相同或近似使用,造成与他人的知名商品相混淆,使消费者误认为是该知名商品的行为。 Unauthorized use of well-known name of the unique packaging and decorating act means that the perpetrator violates the “Anti-Unfair Competition Law,” the relevant provisions without the permission of the right people famous other people’s trade names, packaging, decoration for the same or approximate use , Causing confusion with other people’s well-known goods, so that consumers mistakenly believe that the behavior of the well-known goods.