随着国民经济的飞速发展,邮政也要改革,以适应现代化建设的需要。而邮政各个业务几乎都面临激烈的市场竞争,而打造邮政品牌也显得很有必要,本文结合邮政改革分析中国邮政品牌建设的优势、劣势,从几个方面简略谈了邮政品牌建设的问题。 With the rapid development of the national economy, the postal service also needs to be reformed to meet the needs of modernization. However, almost every postal business faces fierce market competition, and it is necessary to build a postal brand. This paper briefly discusses the postal brand building from several aspects in light of the advantages and disadvantages of the postal postal reform in analyzing China postal brand building.