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近年来我国经济飞速发展,大幅提升了人民生活水平和居民购买力,促使我国家电连锁零售企业取得了飞跃式发展。但我们应该认识到在这快速发展的背后,随之而来的是市场竞争的日益激烈。面对机遇和挑战,我国家电连锁零售企业只有认清自己的现状及面临的威胁,积极寻找应对策略才可以立于不败之地。面对国内外的双重竞争,抓准城乡市场的特点,实施精准营销;面对电商的冲击,积极开拓线上渠道,加速线上线下融合发展;面对消费者个性化的需求与偏好,积极研发智能家居产品。
In recent years, China’s rapid economic development has dramatically raised the standard of living of the people and the purchasing power of residents, prompting China’s home appliance retail chain to make leaps and bounds. However, we should realize that behind this rapid development, there has been an increasingly fierce market competition. Faced with the opportunities and challenges, China’s home appliance retail chain enterprises only recognize their status quo and the threat they face, actively looking for coping strategies can be invincible. In the face of the dual competition at home and abroad, grasping the characteristics of urban and rural markets, the implementation of precision marketing; the face of the impact of e-commerce, and actively explore online channels to speed up the integration of online and offline development; the face of consumer needs and preferences, Actively develop smart home products.