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色彩通过物理光刺激对人的生理和心里产生作用,而不同的波长作用于眼睛则会产生不同的心理情绪。色彩心理学是研究颜色对人的心理、情绪和生理的作用的一门学科。不同的色彩给人不同的视觉刺激和心理暗示并产生不同的联想。不同的文化、社会背景和性格的人对色彩的主观感受和喜好是不同的。但是不同颜色给人的心理反应有一定的规律,我们可以利用这种心理学效应更好的指导实践,设计出符合用户心理和客户体验的作品。
Color through the physical light stimulation of human physiology and the heart have a role, and different wavelengths on the eyes will have different psychological emotions. Color psychology is a subject that studies the effect of color on human psychology, emotion and physiology. Different colors give different visual stimuli and psychological suggestion and produce different associations. People of different cultures, social backgrounds, and personalities are different in their subjective feelings and preferences. However, different colors give people a certain psychological response, we can use this psychology effect to better guide the practice, to design works in line with user psychology and customer experience.