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由于广播电视行业具有高投入、高消耗、政策性强等产业特点,以自收自支为主的经济现状及广播电视产业化发展的趋势,要求从业者转变观念,尽快实现广播电视事业型向经营管理型转变。伴随改革的进程,许多地方广播电视事业单位都实行了企业化管理的模式,资金来源已经从单纯依靠财政资金转向多渠道筹集资金。这就要求我们开拓创新,以资金管理为核心,积极探索广播电视产业发展的新思路。
As the radio and television industry has characteristics of high investment, high consumption and strong policies, the current economic situation based on self-supporting and self-supporting and the trend of the industrialization of radio and television require practitioners to change their concepts and to realize the radio and television business as soon as possible Management change. Accompanying the process of reform, many local radio and television institutions have implemented the mode of enterprise management. The sources of funds have shifted from solely relying on financial funds to raising funds through multiple channels. This requires us to blaze new trails, capital management as the core, and actively explore new ideas for the development of radio and television industry.