当今的社会处于一个“眼球经济”时代,企业往往因为媒体对其失误的各种宣传报道而面临巨大的信任危机。企业如何正确应对媒体质疑已经成为企业公关部门员工必须具备的技巧。本文通过对食品行业危机产生原因的分析,并结合企业应对媒体危机的一般原则,提出食品企业正确应对媒体危机的策略。 Today’s society is in an age of “eyeball economy,” and enterprises often face a great crisis of confidence because of various media coverage of their mistakes. How to properly deal with media companies have become questioned the public relations department staff must have the skills. Based on the analysis of the causes of the crisis in the food industry and the general principles of the enterprise in coping with the crisis of the media, this paper puts forward the strategy of the food industry to correctly deal with the media crisis.