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随着社会的不断进步,经济的快速发展,我国人们的物质生活水平不断提高,人们的消费文化水平以及消费价值观念都发生了显著的变化,人们的消费需求已经不再仅仅局限于日常生活,已经开始逐渐转为一种具有文化色彩和生活情调的现代化享受。随着时代的迅猛发展,现代人们消费时已经有了自己的想法和意识,人们对于市场已经不再是以前的那种盲目从众的态度,在物质和精神方面都有了多样化的改变。所以,在竞争日益激烈的时代背景下,如何设计出既能符合产品包装基本功能又能充分满足现代消费心理的包装,已经成为现代人们亟待解决的问题。本文就对现代消费心理下,趣味性包装设计的功能、价值以及设计原则进行了分析和研究。
With the continuous social progress and the rapid economic development, the material living standards of our people have been constantly improved. People’s consumption and cultural level as well as their consumption values have undergone significant changes. People’s consumption needs are no longer limited to daily life. Has begun to gradually become a cultural enjoyment of life and modern style. With the rapid development of the times, the modern people already have their own ideas and awareness of consumption. People are no longer the same kind of blind and obedient attitude toward the market as before, but have made various changes both in material and spiritual aspects. Therefore, under the background of an increasingly competitive environment, how to design a package that meets the basic functions of product packaging and fully meets the modern consumer psychology has become an urgent problem for the modern people. This article analyzes and studies the functions, values and design principles of the fun packaging design under the modern consumer psychology.