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随着社会经济的全球化进程,电子商务平台逐渐成为市场争夺的重要领地,如今,电子商务做为市场上一种常见和较为重要的营销手段,已经开始对传统企业的生存模式和各项运营活动都产生了深远的影响,对传统企业的发展提出了新的课题。本文将以国内外的相关文献研究、各类调查结果及结合现实案例素材为基础,深入剖析网络经济时代背景下的传统企业电子商务化,研究传统企业在进行电商化的进程中所面临的挑战与对策,并对其思路规划和技术方针进行总结,同时也为我国传统企业改革和转型研究提出新的角度,为我国传统企业的电子商务化策略提供参考性意见。
With the social and economic globalization process, e-commerce platform has gradually become an important territory for market competition. Nowadays, e-commerce, as a common and important marketing tool in the market, has already started to analyze the traditional enterprise’s survival mode and various operations Activities have had a profound impact on the development of traditional enterprises put forward a new topic. Based on the domestic and foreign related literature research, all kinds of investigation results and the combination of realistic case material, this article will deeply analyze the e-commerce of traditional enterprises under the background of network economy and study the traditional enterprises in the process of conducting e-commerce Challenges and countermeasures, and summarizes its ideas and technical guidelines. At the same time, it also provides a new perspective for the research on the reform and transformation of traditional Chinese enterprises, and provides reference for the e-commerce strategy of traditional Chinese enterprises.