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宣伟伯还提出了在传播过程中有关传播效果的传者与受传者经验范围重叠的理论。为提高传播质量和效果,这个理论与我们常说的共同语言有点相似,看来似乎是重要的。根据宣伟伯的理论,传者与受传者双方经验范围愈大,如下图,即讯息部分愈大,那么传播效果就好。相反,如果双方经验重叠范围愈小,则传播困难愈多。如果经验范围完全不能重叠,那么就不存在传播的讯息,传播发生了问题。犹若我
Schweitzer also put forward the theory that the range of experience of both the sender and the receiver of the communication effect in the process of communication is overlapping. To improve the quality and effectiveness of communication, this theory seems somewhat similar to what we often speak in common language and seems to be important. According to Shengwei Bo’s theory, the larger the experience of both the sender and the receiver, as shown in the following figure, the larger the message is, the better the communication will be. Conversely, the smaller the overlap of experience between both parties, the more difficult it is to spread. If the scope of experience can not overlap at all, then there is no dissemination of information, dissemination of problems. If it is me