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在我们的咨询培训作业中,很多客户还非常热衷于一些小点子,小策划。我们偶尔也会整几个小东西作为赠品抛给客户,他们也乐此不疲。现摘录几个奉献给您,抛砖引玉。我相信您也会有很多启示。不过,完全点子的时代已过去了。放眼世界,大凡成功且长命的企业,无不是在完整营销体系的保护下稳步前行。不能否认“单点突破”临时短暂的威力,但那大多都是在市场(行业)环境相对初级,和企业处在起步或积累阶段的“绝杀”之技。无可否认的是:在当今充分竞争的行业里,指望单点突破而持久获利的概率已越来越低……
In our consulting and training operations, many customers are also very keen on some small ideas, small planning. We occasionally throw a few small things as gifts to our clients, and they are always happy. Now extract a few dedication to you, initiate. I believe you will have a lot of inspiration. However, the era of complete thought has passed. Looking around the world, all successful and long-term business, are all under the protection of a complete marketing system steadily forward. Can not deny the “single breakthrough” temporary short-term power, but most of them are in the market (industry) environment is relatively junior, and enterprises in the initial stage of accumulation or “lore” technology. Undeniably, the probability of lasting profit-taking in single-point breakthroughs is getting lower and lower in today’s full-fledged industry.